As students gear up for the new academic year, retailers and stationery companies prepare for a surge in demand during the April to June peak back-to-school shopping period. This significantly boosts sales for brands like ITC and DOMS, laptop manufacturers such as Dell, Lenovo, and Samsung, and retailers like Reliance Retail s Smart Bazaar stores, with sales increasing fivefold according to industry experts.
School Supplies: E-commerce platforms including Amazon and Flipkart, retail chains like Reliance Digital and Croma and companies including Dell, HP and Samsung, run offers for tablets and laptops during this period. Flipkart runs a Back to Campus campaign in May-July, with deals across student-focused categories, including laptops, tablets, and accessories (printers, monitors etc), see a 2x spike in demand as compared to regular days
India Business News: Back-to-school shopping season sees a surge in demand for stationery companies like ITC and DOMS, and retailers like Reliance Retail's Smart Bazaar st
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India Business News: NEW DELHI: In a move signaling a strategic shift towards catering to a more diverse clientele, Reliance Retail’s value-format grocery chains, Smart an.