created live local saturday, an effort to encourage residents to shop, dine and play locally. the initiative to get customers to shop small on saturdays reinforces the importance of supporting family, friends and neighbors. the need has increased due to the amount and greater options for people to shop on the internet, increase in mall traffic, and it really just has become harder to be a local shop. when you do have a united front and people are thinking outside the box, and they are looking at ways that they can promote their business and maybe their neighbor s business it will be a great thing for everybody involved. washington, d.c., small businesses got together and created an event called art all night by offering entertainment, artwork and demonstrations, they re able to draw residents to the downtown area, which helps increase foot traffic and awareness about merchants shoppers may not have been familiar with. it s a great opportunity for a lot of foot traffic, a lot of
the mall traffic. it doesn t look too awfully bad. it s earlier. it s an hour earlier here, chris. but there is a lot of talk about the spike in online sales this year but, still, if you want to see it, touch it, taste it, try it on, the mall still has it all. we re at barton creek square mall. this is 200 mid to high-end retailers. they say this feels like the first normal christmas in about three years. where are the gains? coming in places like apparel. up 4.4% for women. up 8.4% for men. also in luxury market, jewelry is up 2.6% and luxury items are up 2.8%. interesting to note, 40% of all jewelry sales for the entire year are made in the last seven days before christmas. so, what s hot in the mall this year? the teen market. those stores like forever 21 or claire s accessory stores and