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December 11, 2020 By Anjana Naskar 152
Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive
Q] This is the second time you launched the India Ki Doosri Diwali campaign for the festive season. What kind of response have you seen this time?
The central premise that fuelled this campaign was to provide offers and gifts on the purchase of small commercial vehicles and pickups even after Diwali, thus continuing the festive spirit in the market. Overcoming the post-Diwali slump was imperative, and this campaign permitted us with a great opportunity to revive consumer sentiment by providing exciting offers. After its commendable performance last year, we decided to continue the ‘India ki Doosri Diwali’ campaign this year too.