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Small Change Big Difference : Penny Appeal Founder to launch book

Penny Appeal founder Adeem Younis, is set to release his autobiography this April -  Small Change, Big Difference , details the multimillionaire entrepreneur’s journey from growing up in West Yorkshire to raising over £100 million in ten years.  The autobiography tells the story of the success of Penny Appeal, an international humanitarian charity with a footprint in 56 countries around the world. In his book, Adeem takes readers behind the scenes and shares business and marketing insights, documenting the challenges he has overcome in his determination to take small change and use it to transform the world. The book follows Adeem’s story, from losing his father at just eight years old and growing up poor, to becoming a dotcom millionaire and philanthropist.

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