magnolia park now have a very positive outlook and very healthy sales. that night is an important night for us. it comes at the end of the month. it is such a nice boost and we always say, if we make our rent that night, we are so pleased. we do. the success of ladies night is also attracting new businesses like shannon s wine bar which has been doing free tasting. her new retail storefront is opening soon. to be able to come in and open my business, if i didn t have the support of the community, it wouldn t happen. i have been on the street and hear people saying did you no he there is a wine bar coming to magnolia park. that feeling of community was never stronger than last year between small business saturday, the day between black friday and cybermonday reserved to support your local small businesses. this sounds cheesy but i cried a little. i really did. the store was full of people and
see ya, jonah. so how are retailers gearing up for small business saturday? we spoke to some store owners here to ask them what they are doing to bring in more customers on november 24th. we are going to have extended holiday hours so that people who are getting off the train later and stuff like that have time to do all their holiday shopping. on that day, we are going to have refreshments and a discount lottery. people will be able to come up to the register and pick out of a bowl and they either get 10% off or 20% off, up to 40% off. i m going to do a special promotion. i m going to do 10% off everything in the store. i do a blog for the store. i ll feature special items i have in for the holidays. then i offer cookies and, you know, a special drink or something. some kind of treat. social media has been the biggest thing for us as far as
they picked us as their small business to spend their money. instead of once a year, the feeling amanda had during small business saturday happens once a month at magnolia park. i feel that an event like ladies night out has really changed the area and affected its residents. community is so important. knowing my customers names and them coming in and seeing their kids, that s what it really is about. this super successful local community event is attracting everyone now, not just ladies, who want something fun to do in this otherwise quiet community. after a hard day s work, this is perfect with the economy the way it is. if you can help out a small business stay alive and keep thriving, it is going to help us all in the long run. rick diaz who has lived in burbank for 25 years is amazed by the transformation. to tell you the truth, this place has turned around quite a bit. it was very gloomy and it s turned into a very popular
word here at the words bookstore. you can t judge a book by looking at the cover you won t find a home rule on every corner, a stag provisions down every block, or a hugh and crye in every town. these are the small businesses of america, and all across the nation they re getting ready for their day. hundreds of thousands of small businesses are preparing for november 24, a day to open doors, and welcome the millions of customers who will turn out to shop small. small business saturday. visit shopsmall.com and get ready. because your day is coming. when it comes to marketing your local business, think about a five-mile radius. this comes from linda duke from duke marketing who says there
the best news is you can get a mentor or counselor for free. that counselor and adviser will know your business, help you develop a plan for small business saturday and generating local business throughout the year. what can small business owners do to encourage people to say no, why don t you come to my store and shop instead of the big box store and getting everything all at once? when you go to a small business, you are getting the attention of often the owner himself or herself and, for a customer, this means you can get a unique gift, a personalized experience and get it beautifully wrapped. shopping small is not only a pleasant experience when you have that one-to-one relationship, but you can very often get unique and very good priced gifts for the holiday season. one final question, any shoutout for a small business you are going to be shopping at on small business saturday? i have a great main street in