plan to travel this summer compared to 29% last year. a couple sign for restaurants and summer hot spots like the jersey shore, closed for much of last year. this small beachside town blooms from population 4,000 to 25,000 in the summer. how critical are these restaurants to the bradley beach community every summer? very critical, and i call it the bookends of bradley beach. on the east, we have the beach. on the west, we have main street. reporter: vic s is the biggest employer in town, with 100 employees during peak season. but right now, the restaurant can t cover 20% of its shifts, even raising hourly wages by $2 for new employees. i just can t get people to come in and to start a new job. reporter: why can t you pay more? why can t you offer more incentives? well, if we were to go above and beyond when this all goes