COVID Impact | FMCG firms rush to launch sugar-free, low-calorie products as demand shoots up
There is a rapid increase in demand for less sugary and immunity-boosting products, as more and more Indians seek solutions to boost overall health and wellbeing. December 15, 2020 / 01:58 PM IST
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The COVID pandemic has had some long-term learnings for the average consumer. This is evident from the new products launched in the fast-moving consumer goods (FMCG) eatables segment that sees rising demand for healthy sugar-free or low-calorie products. Sugar is empty carbohydrate and inflammatory for the human body, which hampers the immune system in the long run.