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Comscore and Omnicom Announce Expanded Data Agreement
First-mover deal adds Comscore s privacy-safe behavioral data to Omni, enhancing relevance and efficacy of marketers messaging and media investments
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RESTON, Va., March 1, 2021 /PRNewswire/ Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a newly expanded data agreement with leading global marketing and corporate communications company Omnicom Group Inc. (NYSE: OMC). Under the terms of the agreement, Comscore will provide privacy-safe e-commerce and audience behavioral data to Omni, the marketing operating system that supports Omnicom s global network of agencies. Omni identifies and defines personalized consumer experiences at scale, enabling more relevant and effective creative development, media planning/buying/optimization and analytics capabilities for Omnicom clients.