Rushing for a sorority is a grueling process. To help ease the emotional and physical toll, moms are sending their college daughters gifts for each day of the 9-day-long sorority recruitment process.
From a $7,950 Louis Vuitton bracelet to a $4,110 Tiffany & Co. necklace, the women attempting to join the sororities have pulled out all the stops when it comes to their Bama Rush looks.