Conquering the challenges: AB InBev s Brazil business AB InBev’s Brazilian beer business delivered strong performance in 2020, despite the challenges of the year. A combination of speedy innovation, premium brand strength and digital developments have been the key to success in the country, says the company.
Across 2020, beer volumes were up 5.6% (global volumes for the company were up 1.6%) , also outperforming the industry. The company also saw revenue growth of 7.1% in 2020 and an increase of revenue per hectolitre of 2.8%. It has also gained market share in Brazil. Our beer business in Brazil delivered a strong top line performance this year in a challenging environment. We grew beer volumes in both the year and the fourth quarter, gaining market share in both periods according to our estimates, notes CEO Carlos Brito.
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