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Exclusive: Maharashtra Offering World-Class Infrastructure To Potential Investors, Says MIDC CEO
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Ford Reportedly Reaches Out to Rival Carmakers to Reboot India Operations
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Ford reaches out to half a dozen rival carmakers to reboot India operations
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By amit bapna-08 March 2021 13:00pm
Google’s Sapna Chadha says marketers need to “step back and examine our brand communications through a few different lenses”
The Drum brings together women from across different fields of marketing, advertising and content in India to discuss just how much the world of advertising has managed to contextualize and recalibrate gender dynamics, and what more needs to be done.
Another edition of International Women’s Day is here and there will be many brand campaigns trying desperately to make the most of this moment-marketing opportunity in India and most other consumer-driven markets. A select few will be doing a good job of bringing alive the evolution of the narrative, while many fall by the wayside in their sub-par depiction of the evolving gender dynamics and a large number play it safe and go unnoticed.