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In CosmeticsDesign-Europe’s seventh Beauty 4.0 Podcast ​– a digital series looking at how technology and innovation will shape beauty’s future – we catch up with Estella Benz, founder of AI beauty software specialist Skin Match Technology.  Estella Benz, founder of AI beauty software specialist Skin Match Technology In this 20-minute podcast, Benz talks about the opportunity to use digital tools like Artificial Intelligence (AI) to offer beauty consumers more when online shopping, particularly men – a category she believes there remains much more to be done. Beyond unisex skin care offerings and working with ‘niche’ indie brands ​ “The men’s section is booming; it has been growing a lot. I think there’s still a lot of potential, as there is in the women’s sector, but I think the next big step is inclusivity and understanding there’s lines that need to be blurred,”​ she said

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