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Sephora is returning to the UK and betting on AI, gen Z for success

Back in 2005, Sephora decided to close its UK stores due to market challenges and fierce competition from homegrown retailers.

Beauty giant Sephora has returned to the UK after nearly 20 years – by betting on AI and gen Z

Increased confidence from its AI developments, as well as the spending might of the TikTok generation, may have played a role.

Beauty giant Sephora has returned to the UK after nearly 20 years – by betting on AI and gen Z

Beauty giant Sephora has returned to the UK after nearly 20 years – by betting on AI and gen Z
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