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Detailed text transcripts for TV channel - CNN - 20110128:05:06:00

brand in one word, what would it be? that s a good question. fashionable. i mean, i like to think we re very determined and hard working and our brand is a brand for the fans. for sure. a brand for the fans. everything i ask us, because i know my sisters and are heavy involved in our blogs and twitter and facebook. every time they ask us for something whether it s a lip gloss to a pair of shoes or a skin care product or a weight loss product, i try to give the that. you have a lip gloss debate going on. you put it out on twitter. you have 5 million, 6 million people to act an immediate focus group. back they came. it is the light pink. it is the best free focus group. and it s honest. it s the best decision maker. if you can t decide even what to eat for dinner or what movie to watch, you just twitter. or what outfit to wear.

Detailed text transcripts for TV channel - CNN - 20110128:02:06:00

grew up in, and if we wanted to maintain that, we would have to work to get there. if you are to sum up your brand in one word, what would it be? that s a good question. fashionable. i mean, i like to think we re very determined and hard working and our brand is a brand for the fans. for sure. a brand for the fans. everything i ask us, because i know my sisters and are heavy involved in our blogs and twitter and facebook. every time they ask us for something whether it s a lip gloss to a pair of shoes or a skin care product or a weight loss product, i try to give them tha that. you have a lip gloss debate going on. you put it out on twitter. you have 5 million, 6 million people to act an immediate focus group. back they came. it is the light pink. it is the best free focus group. and it s honest. it s the best decision maker.

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