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Woolies unveils Eat Now stickers on avocados to curb food waste in Australia
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GreenSkin GMax, perfect new Australian avocado variety launches in Woolworths
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Elevencom has created a new campaign to launch an entirely new variety of avocado – the GreenSkin GMax.
The campaign features an enthusiastic GMax fan who is repeatedly delighted by the perfect predictability of the new avocado brand.
GreenSkin GMax avocados are a unique breed of avocado that’s predictably beautiful in store, predictably perfect when cut, and predictably delicious in any dish.
They also have a smaller seed, so they have even more flesh than other varieties, and there’s even more to enjoy.
Says Treena Welch, executive director, marketing for GreenSkin Avocados: “We wanted to launch this brand by highlighting how it solves the biggest dilemma for avocado buyers – the unpredictability of that moment when you cut your avocado open.