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One day left for 2020. As we count down to the arrival of 2021, a year of hope, healing and recovery, the Skift Research team looked back at what we have published since the pandemic started in March and came up with a list of reports that we believe will still be relevant and valuable for 2021, when travel executives plan and executive on rebound and regrowth strategies.
What will the long uphill climb to recovery look like in 2021 for the travel industry? With much uncertainty ahead, we have decided to take a different approach to our outlook report. Instead of forecasting travel market losses and gains, we present key themes that we believe will shape travel recovery in 2021 and beyond.
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It has been a strange year full of tests for the travel industry, and the Skift Recovery Index has tracked it all. We have just released the latest highlights report, focusing on the travel performance of 22 countries during the month of November.
The index ebbed and flowed but moved into December on a high of 44, which indicates that the travel performance stands at 44 percent compared to the same time last year.
While this is a slight uptick from the end of October, in the great scheme of things the index has been relatively flat since strong recovery in May and June. It has not been above 50 percent since March, when it was on its way down.
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The U.S. travel industry has entered a dark winter. According to Skift Research’s latest U.S. Travel Tracker survey, only 32 percent of Americans traveled in November, despite the Thanksgiving holiday, a decrease from 38 percent in October. This marks the lowest travel incidence rate since May.
With family holiday celebrations, it’s no surprise that the share of staying with families goes up. In November, 28 percent of all personal travel were spent in private residency, increasing from 25 percent in October. This increase is purely at the loss of hotel stays, which went from 56 percent in October to 52 percent in November. Data from STR painted an even more dire picture for the U.S. hospitality industry. According to STR, the U.S. hotel occupancy for the week of November 22-28 fell to 36.2 percent, the lowest level since late May.