4 months ago
SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced the extension of its global toy rights with Nintendo of America, Inc. JAKKS will continue to design, manufacture, market, and sell various Nintendo® and Super Mario™ branded toy product lines worldwide.
In 2020 alone, an array of new JAKKS innovative Super Mario products have been released to an excited global audience, most recently with the launch of Super Mario™ It’s-A Me Mario! and the Boo Mansion playset. Both proved to be successful extensions of JAKKS’ Super Mario line, with strong sales performances at retailers both in-store and online. In addition to new 2.5” figures and playsets coming Spring 2021, there will be a broad line of new plush, varying scales of character-based figures, vehicles, and more.