Dove’s Sleek New Refillable Deodorant Pack
The global health and beauty brand launches new deodorant packaging that is circular by design, with a reusable stainless-steel case that can be refilled with deodorant sticks.
Jan 28th, 2021 Reusable packaging has come a long way in strategy, sophistication, and sustainability. Launched in January by Unilever, the new Dove refillable deodorant system exemplifies this new approach, comprising a sleek, stainless-steel outer case guaranteed to last a lifetime, paired with refills in recycled-content, recyclable packaging. The innovation is just one of 100 projects Dove is working on across the globe to meet its goal to ensure all its packaging is plastic-free, is made from 100% post-consumer recycled plastics, or is reusable/refillable. It also represents Unilever’s first refill launch on a mass scale.
[Photo: Dove]
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A typical plastic deodorant stick ends up in the trash within months. A new alternative from Dove is designed to be kept for the rest of your life: The case, made from stainless steel, can be refilled with inserts that click into place.
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Unilever, the corporate giant that owns the brand, pledged in 2019 to cut its use of virgin plastic in half by 2025 and to begin moving away from single-use plastic, with a goal to shrink plastic packaging in absolute terms by 100,000 metric tons. The new refillable deodorant is one step. It doesn’t completely eliminate plastic, since the inserts still use a small amount of plastic packaging. But the design uses 54% less plastic than the brand’s regular deodorant, and 98% of the plastic that it does use is recycled. Over time, it’s possible that the design may evolve to use no plastic at all.