Nielsen and the Trapper Group have announced a “first of its kind collaboration for the industry”, with the launch of adwork.io, a proprietary media platform that has been specifically developed to provide small and medium enterprises (SMEs) with access to buying media space, empowered with Nielsen’s proprietary data and analytic tools.
The Nielsen-backed platform helps small and medium enterprises make informed decisions about media buying with data previously only accessible by larger funded companies.
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.