Flaviano Faleiro, Accenture Interactive’s president for growth markets, told MARKETING-INTERACTIVE in an exclusive interview that the acquisition of Entropia is a great example of its "strategic tuck-in" approach.
PepsiCo Malaysia blazes trail for digital experiential marketing amid COVID-19
Share //php do action( thb social article detail vertical , false, true); ?>The secondary wave of the COVID-19 pandemic has left consumer packaged goods (CPG) brands at a loss, unable to organise experiential marketing events that are pivotal in engaging youth, particularly millennials. Experiential marketing events such as music shows can connect the brand with the latest pop culture trends and enable brand interaction with large crowds of the target demography for a longer duration. Such initiatives can aid CPG manufacturers in extending their brand beyond just the product, transforming it into a lifestyle brand.
Pepsi is once again breaking new boundaries and transforming the music experience in Malaysia by bringing fans the first-ever Augmented Reality (AR) C.
Share: With the current conditional movement control order (CMCO) being extended over and over again, we re pretty sure most of you are running out of things to do at home by now.
So, if you re one of those looking for things to do at home, why not join Malaysia s first ever augmented reality (AR) concert?
Straight to your home!
Pepsi is once again breaking new boundaries and transforming the music experience in Malaysia by bringing fans the first-ever
Augmented Reality (AR) Concert in Malaysia beginning 16 April 2021 – available exclusively for Pepsi fans.
Featuring popular artiste
Aidil,
Syafeek, who won the #PepsiBoldTalent audition challenge.
Pursuing his dreams His genre of choice is ballads.– Picture courtesy of Hariz Danial Hariz giving a performance. – Picture courtesy of Hariz Danial
HARIZ DANIAL loves to sing since he was young. However, after an unsuccessful audition to join Bintang Kecil in school, he did not pursue his dreams in earnest until one fateful day in university. What followed was something that he could only describe as a sequence of blessings and learning experiences.
Becoming a culinary student was his first choice at the time. It was a promising career in his mind. But after completing the diploma, his heart remained unsettled.