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to £274 billion a year yet only 10% of businesses have any strategy to access this market. as you said, in accessible websites cost businesses £412 million and so our call to businesses is to make improvements in your accessibility, improve the customer experience and in so people will follow. purple tuesdayis people will follow. purple tuesday is a programme that will support businesses to make changes to improvements for the disabled customer experience. can you tell us, simply, what sort of improvements are we talking about? what needs to be done to help disabled users? that done to help disabled users? git one level in terms of websites we are talking about having site maps for keyboard only access to alternative text for visuals, adequate colour contrast. making sure that your

12 million274 billion174 billionCustomer experiencePurple tuesdayis412 millionPurple tuesdaySite maps