that puts flesh and blood on the data. we feel that journalism is too much of numbers, polls data, and we ve lost the story. the sense of that aol is that it didn t have a brand image. when i want to go to the huffington post a month from now, will i have to go to the aol site first? no, straight to the huffington post. how will it help brand aol? why will they make that connection between huchbton post and aol? first of all our traffic is now combined. that s really a pretty big platform. now you should write for us. it s worst it. the more traffic we have the more we can monetize. also the aol home page will have a lot of huchbton post dent. you re hoping people migrate to the aol home page