The Tourism Authority of Thailand (TAT) expects 6 million tourists from Europe this year, roughly 80% of the pre-pandemic total, generating more than 420 billion baht as part of total revenue of 1.5 trillion baht by year-end.
TAT shares latest tourism strategies at first-ever Impact Summit in Bangkok ttgasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ttgasia.com Daily Mail and Mail on Sunday newspapers.
The Tourism Authority of Thailand (TAT) released its 2023 strategic direction, promoting its "Visit Thailand Year 2023" campaign in an attempt to attract receipts of 2.38 trillion baht amid uncertainties globally.