In Thailand, women are no longer a minority in the world of business. According to data from the Trade Policy and Strategy Office (TPSO), Thailand has an estimated 3 million Micro, Small and Medium Enterprises (MSMEs). Of this number, the majority of business operators are female.
Thailand's digital industry is projected to grow by double digits this year, boosted by a robust digital services sector, according to the Digital Economy Promotion Agency (Depa). This growth reflects the shift in consumer behaviour under the new normal as more organisations make the transition to digital services.