As 2023 comes to a close, TikTok takes a moment to look back at the platforms vital role in promoting brand success and creating new trends throughout the year. The platform has evolved into a dynamic tool where brands have narrated their stories
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Shoppertainment, where content and commerce converge on a platform, has become the next era of online commerce, expected to be worth 1 trillion USD across Asia-Pacific by 2025, said Sirinit Virayasiri, head of business marketing for Thailand TikTok.