Taking home the silver award at
MARKETING-INTERACTIVE’s PR Awards is SingPost. Not unlike other countries across the globe, COVID-19 had an immediate and devastating impact to Singapore and one of its most essential services for the past 163 years - the postal service.
On 25 March 2020, SingPost also saw its first COVID-19 case which spread fear amongst the community and recipients of parcels and deliveries. Knowing it had to act swiftly, SingPost methodically drew up a plan to ensure the safety of its employees and customers. This saw SingPost taking home the silver award for Best Crisis Management Strategy at
MARKETING-INTERACTIVE s PR Awards 2021.