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There is much uncertainty in the world 2020 has proven that to us beyond imagination with major disruptions in our lives and the economy due to the COVID-19 pandemic. We have come to witness events that have been previously unseen all together: lockdowns of entire cities, panic in the financial markets, empty shelves, lack of hospital beds and an ensuing economic crisis. Along with that, a drastic change in consumption patterns is happening; Consumers are rethinking the utility of every good or service they use. They are also forgoing anything that appears superfluous. Will it be possible to continue business as usual in a post-coronavirus world?