SINGAPORE - About 11 years after it last traversed the island from Tanjong Pagar to Woodlands en route to Malaysia, the Keretapi Tanah Melayu (KTM) train is back - this time as a plywood mock-up in the National Museum of Singapore.
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When it comes to Traditional Chinese Medicine (TCM), roots play a big part: TCM has its "roots" firmly planted in millennia of natural healing; the ginseng "root" itself is synonymous with TCM; and for Lee Heng Sheng - the great-grandson of Mdm Ng Sock Eng, a second-generation TCM veteran in Singapore who founded Heng Foh Tong Medical Hall in 1957.
National Heritage Board calls PR pitch Details 26 July 2021
The National Heritage Board (NHB) is on the hunt for a PR agency to handle duties for a year with the option to extend annually for another three years. The tender includes three parts, according to the document seen by
MARKETING-INTERACTIVE. This includes the provision of PR services for NHB on a retainer contract, and a period contract to offer PR services to other NHB entities, major campaigns or ad-hoc projects. The tender briefing is on 27 July at 3 pm. NHB currently works with Tate Anzur Singapore.
The agency will be required to increase public awareness of NHB’s role as the custodian of Singapore’s heritage, and thus, increasing “heartshare and mindshare” of NHB’s work. It also has to communicate NHB’s key messages to its target audiences through strategic and effective media relations and pitching. At the same time, the agency will also be required to pro
National Heritage Board seeks to widen pool of digital volunteers straitstimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from straitstimes.com Daily Mail and Mail on Sunday newspapers.
The final week focuses on Ayurvedic practices in cooking, celebrating Sikh culture and heritage via food, a photo essay on Indian Muslim Hawker stalls in Tekka Market, and a storytelling video for kids of a European folk tale adapted in Tamil.