Details 07 April 2021
Singapore Airlines (SIA) has launched a new sonic signature titled The Sound of Singapore Airlines . The sonic signature comprises of three instrumental tracks titled Singapore Airlines Landing Music , Singapore Airlines Boarding Music , and Singapore Airlines Lounge Music . Besides being played onboard the aircraft during boarding and landing, as well as in SilverKris lounges. The soundtracks will also be played at other customer touchpoints such as SIA service centres. They are also made available on Spotify, and promoted on SIA s social media channels. Each track lasts approximately 10 minutes.
Created by UK-based composer Rohan De Livera, along with musician Dominic Murcott and members from the SIA cabin crew and ground staff, the sonic signature saw the team spending several weeks developing the colour frequencies of the flowers of SIA s new batik motif into 14 sets of melodic fragments. These were then used to co