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L O L Surprise!™ Is Going Hollywood This Holiday Season
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Makeup Revolution Launches Iconic Bratz Collection Exclusively At Ulta Beauty Stores
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CHATSWORTH, Calif., April 2, 2021 /PRNewswire/ LOL Surprise™, no. 1 Toy Property , is moving into the Roblox world, bringing their fierce fashions, surprises and outrageous personalities to game play! The LOL Surprise™ Official Party,
a kid-safe digital game is available today on Roblox and is the first world of dolls to bring global, renowned and popular gaming influencers into the experience playing directly with fans!
MGA Entertainment, Inc. (MGAE), one of the largest privately-owned global toy companies, worked with go-to source for kidtech solutions, SuperAwesome to bring this one-of-a-kind, global game play experience to fans before it opened to the general public.
From home, fans can
nominate friends or family members who have made a positive impact during these challenging times. MGAE will send surprises to those selected, and some will even receive a special delivery of toys made by MGAE elves! We love the element of Surprise, it s what motivates us and inspires us to create and bring joy to our MGAE fans and friends, says Isaac Larian, Founder and CEO of MGA Entertainment. The last several months have been difficult for many families and based on the upward trending of COVID-19, we hope to bring some positivity and happiness to families while also helping keep our fans safe and healthy.