Harvard Business School finds pyjama sales doubled in 2020 compares to the same period in 2019.
If you can relate to increasingly shopping online for comfy sleepwear and loungewear, then you re in good company.
Here s a list of independent boutiques and local retailers to try for stylish pj s.
A lot has changed in our lives since the pandemic hit more than a year ago. Among these many changes is how we shop, and particularly what we are shopping for.
Research by the Harvard Business School found that not only have more people conceded to shopping online but gravitate heavily towards sleepwear. The researchers note sleepwear sales doubled in 2020 compared to 2019 in the UK and the U.S.