New Zealand oat firm Harraways has revealed its plans to focus new product development efforts on areas such as fortification and collaborative NPD as the 154-year-old brand moves to keep up with current F&B trends.
Established in 1867, Otago-based Harraways remains a family-owned company till date despite owning the only oat mill in New Zealand, making it an essential part of the oat industry for all sorts of processing from dehusking to sterilization to processing.
“We’re still maintaining our milling process in the very traditional way, i.e. following the traditional Scottish approach to rolling oats to get a high-quality product – but at the same time we’re definitely focused on keeping up with the times e.g. with a recent NZ$2.5mn (US$1.8mn) upgrade to the mill to use the latest German technology to do this,” Harraways CEO Henry Hawkins told