The former president of the Coca-Cola Company, Robert Woodruff, focused the Coca-Cola brand towards the strategy ‘Within an arm's reach of desire’. This was to ensure that the beverage was accessib.
There are few people over 50 who don’t know Squad Cars, Alex Jay, the late Bob Mabena or the first album they purchased. Audio and the people who make it are a key part of our society. Even through.
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