like this? or is that a simplification of what they are trying to do is a big profile event like this? i trying to do is a big profile event like this? ~ ., ., trying to do is a big profile event like this? ~ . ., , ., like this? i think at a high-profile event like this, like this? i think at a high-profile event like this, it s like this? i think at a high-profile event like this, it s really - like this? i think at a high-profile event like this, it s really about i event like this, it s really about the stars, in a sense, shining. i think people are looking, at this moment in time, especially after the last two years of everything being a bit more subdued, seeing a little bit more subdued, seeing a little bit more subdued, seeing a little bit more colour, a little bit more vibrancy and excitement. you know, there were a couple of people, but it was very understated. jamie lee curtis wore a little ribbon for ukraine, for example. but, to be honest, that was not the centre of att
i think it s important that if you re going to reach new audiences, you need to cover things in a slightly different way. we went back at the end of 2019, we did a process called sky labs where we set up a full week immersion, a way from the day to day grind of what we normally do, to work out what our strategy was for the tournament. and we came up with five pillars. one was called cricket for everybody, which was really about how we distribute the tournament and constant links to participation it s really important that more girls and boys pick up a bat and ball as part of this. the second pillar was about supercharged entertainment which is what your question is related to and that was about having a different on screen team, about linking between event broadcasts and representing cricket in a slightly more interesting way. the third pillar was called who s winning, which is simply about simplification of graphics and language, so more people could understand the sport. the fo
that i don t think more appealing. more than 70% of the goods that we all order and that get to and from stores and warehouses across the country are carried by trucks. so they are a big part of the supply chain in this country. so we ll see president biden and secretary of transportation pete buttigieg on the south lawn with some big trucks. and they will talk about the steps that they have taken and they have seen a big reduction in the number of truckers in part because some of the wage issues in times that they would not be paid as they are waiting for the next supply that they could haul. and trying to have some simplification of the process using technology and reducing red tape to make the system work with more fluidity. so that the trucking profession would be more appealing to more people and to try to get the system to work more smoothly. so that is what they will try to highlight today and tout oig