As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third-party tracking of app users on iOS, also on a claim […]
Simon Poulter is head of procurement and supply chain at Sir Robert McAlpine Be it warnings from industry bodies of further bumps in the road or concerns