Sameer makes U-turn on tyre business after shutting it down
Monday February 08 2021
A worker at Sameer Africa. Sameer has returned to the tyre business after exiting it in May 2020. FILE PHOTO | NMG
By HELLEN GITHAIGA
Sameer Africa #ticker:SMER has returned to tyre distribution after shutting down the division in May last year to tame a loss-making streak amid efforts to cut costs, including outsourcing production to Asia.
At the time, the Nairobi Securities Exchange-listed firm told its shareholders that it would focus on its real estate business, which it projected would return it to profitability.
But in a turnaround bid, the company says it sees both the property and tyre businesses paying off under its four-year (2021-2024) strategic plan.