Source: That Startup Show.
Has the COVID-19 pandemic affected business? Without a doubt, yes. The pandemic has caused many businesses to suffer, even to shut down entirely.
But has it stopped business from being done? No.
Rather, it has changed the way we operate and connect. It has caused businesses to evolve and expand their definition of their bottom line in the context of consumers expecting more from their brands, both in terms of service and delivery, but also in terms of ethics and societal impact.
Finding purpose or purpose-washing?
As companies look to rise above the noise and build a competitive advantage, there is a clear fundamental shift towards ‘purpose’.