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Hollywood Monster drops PVC in favour of Kavalan Richard Stuart-Turner Monday, February 22, 2021
Hollywood Monster has revealed that all of its internal and external banner work will be produced using PVC-free Kavalan as of next month.
The business will stop using PVC banner from 1 March. Image: Hollywood Monster
The Birmingham-based wide-format specialist claims the migration makes it the first printer in the UK “to formally reject the use of traditional PVC banner”.
The switch comes into effect from next Monday (1 March) and is said to represent a volume of around 350,000sqm based on the firm’s pre-Covid normal year output.
The business said it has long been searching for an alternative to PVC and has worked closely with supplier CMYUK in the testing of TAYA Groups Kavalan range prior to its official UK launch last year.