Businesses’ approaches to sustainability are under greater scrutiny around the world.
Simon Duncombe, partner
Given the ever-increasing demand for sustainable goods and services, what organisations say about sustainability is business critical. It features in the decision-making of company boards, regulators, legislators, investors and consumers. Companies who get it right can gain a competitive advantage, but there is increasing scrutiny from regulators, NGOs, shareholders, competitors and other claimants on so-called ‘greenwashing’ claims – where it is alleged that a business has conveyed a false impression or provided misleading information that a product or service is more sustainable than it is in reality.