July 27 2021, 11:20 am | BY Kim Shaw | No Comments
Reprise Digital Malaysia has launched its latest campaign for the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC).
The ‘Hello Outdoors’ video series launched this week amidst Malaysia’s continued lockdown, with the first in a series of content films showing the freedom of being outdoors, and how it is missed. The scenic vistas across Malaysia and hopeful messages connect back with the Ford Ranger brand values and lifestyle.
Mandar Wairkar, Creative Director of Reprise Digital, said: “The idea behind this film stemmed from something we are all asking right now – “When can we travel again?” We know the Ford Ranger audience loves the outdoors, so the intended impact is to evoke that serenity and connection with the outdoors. That spirit of adventure and discovery. It isn’t dead, it is just grounded temporarily.”
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