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Last year was a tumultuous one that introduced a lot of volatility and uncertainty into the markets. While unpredictability characterized 2020, Buy the Unloved s tried-and-true approach remained steadfast. Buy the Unloved is a contrarian investment strategy that has done well for more than 25 years by pointing investors toward out-of-favor Morningstar Categories. The original iteration dates to 1994 and will be referred to as Version 1. The original received a slight methodology tweak, creating a second iteration, Version 2, which is detailed in this article.
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