#Printisnotdead
Four Montreal-based creators share the impact of COVID-19 on their analog media practice
The hashtag #printisnotdead on Instagram has accumulated over 395 thousand posts as of April 2021. Not too bad for a medium that has been accused of irrelevance for the entirety of Gen Z’s existence.
Yet, it still manages to stick around. The COVID-19 pandemic has highlighted the importance of physical touch, with some feeling negatively impacted by the lack of it. Print, or analog media, is often more labour intensive, hands-on, and time-consuming than digital equivalents, usually yielding less predictable results.
So… why would anyone painstakingly hand print a poster when you could design it in Photoshop, and have it printed in a matter of hours? Has the pandemic had any effect on print? What even