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34 events on books for Detroit this year, with total projected spend of $40 million
Roughly same number set for 2022 so far, with $75 million in direct spending projected
Ford Field
The Detroit Metro Convention & Visitors Bureau has booked its largest event since before the pandemic.
The 2022 North America Herbalife Nutrition Extravaganza is headed to Detroit next year.
The conference is expected to bring more than 25,000 independent distributors for the brand to Ford Field June 15-17, 2022.
Those visitors will occupy an estimated 13,600 hotel rooms throughout metro Detroit and contribute approximately $11 million in direct spending on accommodations, meals, transportation and other things, said Claude Molinari, president and CEO of the DMCVB.