that includes everything, including the product but also the team, the market size, the competitive landscape, what you re asking for in terms of funding, where that funding with ilgo and the financials, how you re reaching customers. you have to know what kind of pitch is called for because if you re giving a product pitch to an investor, then you re probably missing out on an opportunity to get funding to grow your business. and a potential partner is a different pitch as well. you have to put yourself in the shoes of the person your talking to. such a good point. my top tip is find the white space and go after it. the marketplace is so competitive and barriers to entry is really, really low. so if you take a look at what you re doing and see the market and what you have that your competition doesn t have, it gives you an opportunity to hone in on what you own and make your