McDonald s delivers AI at the drive-thru
McDonald s is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall customer experience. Now, some McDonald s chains in Sweden are trying out artificial intelligence with its drive-thru digital signage.
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McDonald s is well known for its technology upgrades. From kiosks to drive-thru menus, the fast food giant has always looked for ways to boost the overall customer experience. Now, some McDonald s chains in Sweden are trying out artificial intelligence with its drive-thru digital signage.
McDonald s partnered with Visual Art, a digital signage provider and Binary Brains, a software company to craft a solution that both analyze drive-thru data and delivered locally adapted menus based on the customer flow.
Digital signage steps into 2021
While COVID-19 isn t going away yet, digital signage is coming out swinging in 2021 and is ready to tackle all its challenges head on.
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2020 has been a long and wild year for digital signage, as vendors have suddenly had to deliver social distancing content and deliver touchless interactive solutions. However it is a new year, so its time for us to look ahead as best to our ability to see what lays on the horizon for 2021.
For example, COVID-19 will likely not go away completely into 2021, and as a result some of the trends that grew during 2020 such as touchless interactivity, temperature screening, virtual receptionist devices and more will grow into massive trends going into 2021.