Other local stores, hair salons, restaurants, and realtors have also joined the sign war. Kabuki Japanese Steakhouse Owner Yoshi Koeda said his business has been booming since he entered the amusing competition.
“It’s an amazing free advertisement for all of us,” Koeda explained. “That’s probably the best part of everything.”
Koeda was actually the third player to join the war and added messages that incorporated song lyrics.
One of Koeda’s signs read: “DQ got the ice, ice baby. But we got flamin’ volcanoes and sake like it’s gettin’ hot in here.”
Even though the restaurant has been around for 23 years, Koeda said he’s never seen a sensation like this. “I don’t think any city across the US has seen something like this,” Koeda said.