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SB meets Philipp Stahl, Borco - The Spirits Business

We chat with Philipp Stahl, head of global brand marketing at Borco, about the company's latest Tequila innovation: Sierra Tropical Chilli.

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Sierra marks National Tequila Day with recipes - The Spirits Business

Tequila brand Sierra is marking National Tequila Day with a series of frozen Margarita recipes for consumers to try at home

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Sierra Tequila joins low-ABV trend - The Spirits Business

A well-loved brand for more than 40 years, Sierra Tequila has responded to consumer demand for lower-ABV drinks with its new Tropical Chilli.

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Top 10 spirits launches in April 2023 - The Spirits Business

From ready-to-pour cocktails to Tequilas with a difference, we've rounded up 10 of the best spirits to launch in April.

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Sierra Tequila debuts low-ABV Tropical Chilli - The Spirits Business

Tequila brand Sierra has tapped into the low-ABV trend with the launch of a lower-strength expression infused with tropical fruits.

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