Nine months on, HBO Max still doesn’t have a strong brand identity.
The streaming service nabbed headlines when it acquired Warner Bros. movies once slated to premiere theatrically – nabbed poison darts, too, from disgruntled filmmakers and movie theatre operators. But the movies limited viewing window meant
Judas and the Black Messiah left the platform right as the film landed six Oscar nominations, and it remains to be seen if the streamer-first strategy will still make sense as movie theatres start to reopen widely.
So is HBO Max more a place for prestige TV, then? Maybe someday, but the streaming service’s shiniest 2020 offerings were HBO original series like