Mitigating the COVID-19 Impact: Six Media Organisations in West Africa Supported to Improve Online Presence, Revenue Generation
By Media Foundation West Africa LISTEN
FEB 26, 2021
COVID-19 wreaked a devastating impact on the media in West Africa. The pandemic, at its peak in 2020, posed a serious challenge to revenue streams of media organisations. Advertising cuts and less spending by media consumers worsened the already precarious sustainability crisis facing the region’s media. Many media organisations laid off staff and cut down on production. Some were forced to adopt emergent austerity measures while looking for alternate sources of funding. Media organisations redesigned their newsrooms and how news was gathered, processed, and disseminated; others, completely shutdown.
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Chukwuemeka Fred Agbata Jnr.
Technology plays an integral role in our professional and personal lives most especially in recent times. If anything, the COVID-19 pandemic has further reinforced the importance of technology in the modern world.
In retrospect, we can agree that the pandemic expedited a tech revolution that had been well underway for several years, disrupting not only the business sector but every aspect of life.
While COVID-19 left the world nonplussed as to how to cope with the new reality, operations in the tech industry were more focused and intentional than ever as tech companies scrambled to provide innovative solutions that addressed issues occasioned by the pandemic.