of the issues of the time. skpfr we anddid that for the time in 1964. we took the issues of nuclear proliferation, poverty, selling the tva. we did 23 different commercials just on all domestic issues. well, sid, thanks so much for sharing your sort of process with us. one little known fact, that daisy ad so famous, only ran once. and that was it. but everybody knows it, because it was then talked about so much on the evening news and everywhere else. sid, thank you. the more important your words, the fewer you have to say. sid, thank you very much. appreciate it. time for newsroom with carol costello.